About Us

YuviTal is a digital rewarding and loyalty platform for behavioral change and customer engagement. We provide organizations with customized solutions to improve the lives of their members by incentivizing better choices.

Based on gamification and behavioral economic theories, our machine learning technology identifies key underlying processes of user activity to pinpoint areas of improvement. As a result, organizations benefit from receiving insightful data to create an effective member experience.

Every single day, we strive to make a good impact and help organizations be a significant positive influence on the lives of their members.

  • Tal Ifrach
  • Yuval (Yuvi) Dagan

Founded in 2017 and based in Israel, YuviTal is named after Yuval (Yuvi) Dagan and Tal Ifrach, who were killed in Operation Protective Edge in 2014.

Our Team

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Alon Silberberg

CEO & Co-Founder

Lior Klibansky

CTO & Co-Founder

Yaron Levi

Chief Architect & Co-Founder

Board of Experts

Psychology & behavioral economics:

Prof. Shahar Ayal

Dr. Guy Hochman

Odelya Mantsura (BSN,MHA,MA)

Medical Research Partners

Sheba Medical Center


To empower organizations to improve their members' lives.


Provide organizations with unique solutions that incentivize members to make positive life-changing decisions.

Our Values

  • Accountability

    We take ownership of every result.

  • Caring

    We truly care about our customers and users.

  • Commemoration

    We keep going in the name of Yuval & Tal.

  • Dedication

    We are committed to every task or goal we have.

  • Doing good

    We wake up every day knowing we are making a positive impact.

  • Efficiency

    We do things fast while quality is on top priority.

  • Excellence

    We are professionals, as simple as it is.

  • Honesty

    We are credible and straightforward.

  • Humbleness

    We are down-to-earth and egoless.

  • Striving

    We are mission-minded, hardworking, and obsessed with winning every day.

We are Proud to be a Part of...

Sheba ARC members

Top Israeli Insurtech startup 2022

IBM Alpha Zone

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