YuviTal Personal Health Mark (PHM)
The YuviTal Personal Health Mark (PHM) is a health metric calculated from a wide range of objective and nonobjective health parameters and goals.
A 100% PHM will vary from one person to another to provide the highest level of personalization. The PHM is a practical way for the policyholders to understand where they are staged from their health self-ideal.
For the insurer, it’s a way to get a numeric value for the health of each customer and accurately record the policyholders’ health improvement over time.